Automotive done right
Automotive done right
Automotive done right
We create content, campaigns and ads that actually sell cars. From Instagram to TikTok to Facebook, we help dealerships grow their reach, capture more leads, and turn social media into a profit engine.
We create content, campaigns and ads that actually sell cars. From Instagram to TikTok to Facebook, we help dealerships grow their reach, capture more leads, and turn social media into a profit engine.
We create content, campaigns and ads that actually sell cars. From Instagram to TikTok to Facebook, we help dealerships grow their reach, capture more leads, and turn social media into a profit engine.
The Automotive Playbook1hServices
Services
Services
How we help you grow
How we help you grow
Content Creation
Short-form video, UGC, reels, and visuals designed to stop the scroll and spark engagement.
Social Management
We handle your content calendar, posting, and day-to-day management of your socials.
Paid Media
We build and manage targeted ad campaigns that turn attention into results and help you scale.
Our mission
Turning content chaos into consistent growth
We don’t just run ads—we build attention engines.
At The Automotive Playbook, we produce a large volume of high-quality creative that grabs attention, sparks curiosity, and inspires people to shop Hyundai. Our ads stop the scroll. Our videos make people feel. Our car content turns casual browsers into real buyers.
But paid ads are just the start.
We post organically across every major social platform, creating consistent brand presence in your local market. Then we work with your sales team to collect delivery photos and customer moments that build real social proof the number one trust trigger that moves people to reach out.
All of this fuels a social media flywheel:
Content → Attention → Leads → Sales → More Content → More Sales
We build you a system that compounds.
No guessing. No random promos. Just a dealership that wins online and turns attention into appointments, shows, and sold units—week after week.
More attention. More leads. More sales. Real growth.
The Automotive Playbook
Our mission
Turning content chaos into consistent growth
We don’t just run ads—we build attention engines.
At The Automotive Playbook, we produce a large volume of high-quality creative that grabs attention, sparks curiosity, and inspires people to shop Hyundai. Our ads stop the scroll. Our videos make people feel. Our car content turns casual browsers into real buyers.
But paid ads are just the start.
We post organically across every major social platform, creating consistent brand presence in your local market. Then we work with your sales team to collect delivery photos and customer moments that build real social proof the number one trust trigger that moves people to reach out.
All of this fuels a social media flywheel:
Content → Attention → Leads → Sales → More Content → More Sales
We build you a system that compounds.
No guessing. No random promos. Just a dealership that wins online and turns attention into appointments, shows, and sold units—week after week.
More attention. More leads. More sales. Real growth.
The Automotive Playbook
Our mission
Turning content chaos into consistent growth
We don’t just run ads—we build attention engines.
At The Automotive Playbook, we produce a large volume of high-quality creative that grabs attention, sparks curiosity, and inspires people to shop Hyundai. Our ads stop the scroll. Our videos make people feel. Our car content turns casual browsers into real buyers.
But paid ads are just the start.
We post organically across every major social platform, creating consistent brand presence in your local market. Then we work with your sales team to collect delivery photos and customer moments that build real social proof the number one trust trigger that moves people to reach out.
All of this fuels a social media flywheel:
Content → Attention → Leads → Sales → More Content → More Sales
We build you a system that compounds.
No guessing. No random promos. Just a dealership that wins online and turns attention into appointments, shows, and sold units—week after week.
More attention. More leads. More sales. Real growth.
The Automotive Playbook
Client results
Client results
Client results
Selling a $50,000 Truck with a DM
Selling a $50,000 Truck with a single DM
We helped a client set their sales team up with Automated LinkedIn messaging, within the first week of running the campaign we connected with hundreds of locals and sold a $50,000 Truck. Instantly getting a positive ROI.
The Automotive Playbook1hClient results
Client results
Client results
Growing a Jeep dealer with video
Growing a Jeep dealer with video
Theo came to us ahead of a new collection launch, looking to grow their reach and build anticipation. We combined UGC with light influencer seeding and short-form video.
Followers
In six weeks
Engagement
Compared to previous month
How we work
We like to keep things nice and simple
Strategy First
We align on goals, audience, and content direction before anything goes live.
Create & Manage
We handle the production, scheduling, and posting across all key platforms.
Review & Refine
We track performance, learn what’s working, and adjust as needed.
How we work
We like to keep things nice and simple
Strategy First
We align on goals, audience, and content direction before anything goes live.
Create & Manage
We handle the production, scheduling, and posting across all key platforms.
Review & Refine
We track performance, learn what’s working, and adjust as needed.
How we work
We like to keep things nice and simple
Strategy First
We align on goals, audience, and content direction before anything goes live.
Create & Manage
We handle the production, scheduling, and posting across all key platforms.
Review & Refine
We track performance, learn what’s working, and adjust as needed.
They took social media off our plate completely and our audience has never been more engaged.
Stephen • Dealer Principal
The difference
The difference
The difference
Why choose us
over everyone else?
Why choose us
over everyone else?
Other Agencies
Generic content templates
Generic content templates
Generic content templates
Slow Turn Around
Slow Turn Around
Slow Turn Around
Separate teams for different platforms
Separate teams for different platforms
Separate teams for different platforms
Long-term contracts required
Long-term contracts required
Long-term contracts required
One-size-fits-all approach
One-size-fits-all approach
One-size-fits-all approach
The Automotive Playbook
Hundai Exclusive Agency
Hundai Exclusive Agency
Hundai Exclusive Agency
Real-time performance tracking
Real-time performance tracking
Real-time performance tracking
Integrated cross-platform strategy
Integrated cross-platform strategy
Integrated cross-platform strategy
Flexible month-to-month options
Flexible month-to-month options
Flexible month-to-month options
Tailored to your specific goals
Tailored to your specific goals
Tailored to your specific goals
Our team
Our team
Our team
Meet the team behind your success.
Meet the team behind your success.
Sofia Little
Creative Lead
Sofia Little
Creative Lead
Sofia Little
Creative Lead
Casper Boutens
Founder & CEO
Casper Boutens
Founder & CEO
Casper Boutens
Founder & CEO
Maya Rodriguez
Growth Specialist
Maya Rodriguez
Growth Specialist
Maya Rodriguez
Growth Specialist
Want to be part of the team?
We're always looking for talented strategists and growth experts to join our mission of helping dealers grow.
Questions
Frequently Asked Questions
How quickly will we see results?
You’ll start noticing changes in engagement and lead quality within the first 30 days. But this isn’t just about fast wins—it’s about sustainable, compounding results that build month over month. Think of it like tuning a performance car: small adjustments today, big gains tomorrow.
What platforms do you manage?
We handle all major social media platforms—including Facebook, Instagram, TikTok, YouTube, LinkedIn, and Snapchat—plus Google Business. Whether it’s short-form video, lead-gen ads, or community storytelling, we tailor each platform to drive dealership growth. If your customers use it, we optimize it.
Do you work with our industry?
We work exclusively with Hyundai dealerships. By focusing on a single brand, we’re able to go deeper—creating hyper-specific campaigns, assets, and strategies tailored to the Hyundai lineup. This focus means higher-performing ads, more efficient workflows, and better ROI for every dealership we partner with.
What if we want to cancel?
No problem. We work month-to-month with 30 days notice. No long-term contracts or cancellation fees. We're confident you'll want to stay, but we don't believe in trapping anyone.
How involved do we need to be?
We handle everything for you. All we ask is that your sales team snaps photos of vehicle deliveries—those candid, happy moments are marketing gold. We turn them into high-performing social proof ads that build trust and drive results. No management involvement needed. No bottlenecks. We’re a truly done-for-you agency, built to let your team stay focused on selling.
Questions
Frequently Asked Questions
How quickly will we see results?
You’ll start noticing changes in engagement and lead quality within the first 30 days. But this isn’t just about fast wins—it’s about sustainable, compounding results that build month over month. Think of it like tuning a performance car: small adjustments today, big gains tomorrow.
What platforms do you manage?
We handle all major social media platforms—including Facebook, Instagram, TikTok, YouTube, LinkedIn, and Snapchat—plus Google Business. Whether it’s short-form video, lead-gen ads, or community storytelling, we tailor each platform to drive dealership growth. If your customers use it, we optimize it.
Do you work with our industry?
We work exclusively with Hyundai dealerships. By focusing on a single brand, we’re able to go deeper—creating hyper-specific campaigns, assets, and strategies tailored to the Hyundai lineup. This focus means higher-performing ads, more efficient workflows, and better ROI for every dealership we partner with.
What if we want to cancel?
No problem. We work month-to-month with 30 days notice. No long-term contracts or cancellation fees. We're confident you'll want to stay, but we don't believe in trapping anyone.
How involved do we need to be?
We handle everything for you. All we ask is that your sales team snaps photos of vehicle deliveries—those candid, happy moments are marketing gold. We turn them into high-performing social proof ads that build trust and drive results. No management involvement needed. No bottlenecks. We’re a truly done-for-you agency, built to let your team stay focused on selling.
Questions
Frequently Asked Questions
How quickly will we see results?
You’ll start noticing changes in engagement and lead quality within the first 30 days. But this isn’t just about fast wins—it’s about sustainable, compounding results that build month over month. Think of it like tuning a performance car: small adjustments today, big gains tomorrow.
What platforms do you manage?
We handle all major social media platforms—including Facebook, Instagram, TikTok, YouTube, LinkedIn, and Snapchat—plus Google Business. Whether it’s short-form video, lead-gen ads, or community storytelling, we tailor each platform to drive dealership growth. If your customers use it, we optimize it.
Do you work with our industry?
We work exclusively with Hyundai dealerships. By focusing on a single brand, we’re able to go deeper—creating hyper-specific campaigns, assets, and strategies tailored to the Hyundai lineup. This focus means higher-performing ads, more efficient workflows, and better ROI for every dealership we partner with.
What if we want to cancel?
No problem. We work month-to-month with 30 days notice. No long-term contracts or cancellation fees. We're confident you'll want to stay, but we don't believe in trapping anyone.
How involved do we need to be?
We handle everything for you. All we ask is that your sales team snaps photos of vehicle deliveries—those candid, happy moments are marketing gold. We turn them into high-performing social proof ads that build trust and drive results. No management involvement needed. No bottlenecks. We’re a truly done-for-you agency, built to let your team stay focused on selling.
Pricing
Pricing
Pricing
One Subscription, endless possibilities
One Subscription, endless possibilities
Free Resources
Free Resources
INCLUDED
Monthly Club
PAUSE OR CANCEL ANYTIME
PAUSE OR CANCEL ANYTIME
$2,499
/month
All-Inclusive Ad Management
Social Media Management
Fast Campaign Launch
Social + Video Content
All-Inclusive Ad Management
Social Media Management
Fast Campaign Launch
Social + Video Content
Sales, Finance and Service Ads
Dynamic Inventory Ads
Full Funnel Support
Dealer Advisory
Sales, Finance and Service Ads
Dynamic Inventory Ads
Full Funnel Support
Dealer Advisory
Get started
Your viral journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Your viral journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Your viral journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.