Casper Boutens is a data-driven automotive marketing professional with a background in engineering and dealership operations. Originally from the Netherlands, he began his U.S. career in 2018 at a Hyundai dealership in New York, where he transitioned from IT management to overseeing digital marketing and website performance.
Over the years, Casper has developed a deep understanding of the dealership-vendor ecosystem and the operational challenges that affect marketing ROI. After serving as a Marketing Manager, he joined an automotive marketing startup in Denver, contributing to the development of systems that improve lead follow-up, data accuracy, and overall campaign performance.
Through The Automotive Playbook, he now partners exclusively with Hyundai dealerships to implement high-ROI marketing systems that eliminate waste, strengthen lead processes, and drive measurable results.
