About us

About us

Who we are

Who we are

We’re a boutique marketing agency built for Hyundai dealerships. Our mission is simple: create strategies, campaigns, and systems that move metal — not just impressions. Every tactic we use is tested, measured, and optimized for ROI.

We’re a boutique marketing agency built for Hyundai dealerships. Our mission is simple: create strategies, campaigns, and systems that move metal — not just impressions. Every tactic we use is tested, measured, and optimized for ROI.

We’re a boutique marketing agency built for Hyundai dealerships. Our mission is simple: create strategies, campaigns, and systems that move metal — not just impressions. Every tactic we use is tested, measured, and optimized for ROI.

Portrait of a person in dark clothing speaking on a phone

Casper Boutens

Founder & CEO

Portrait of a person in dark clothing speaking on a phone

Casper Boutens

Founder & CEO

Portrait of a person in dark clothing speaking on a phone

Casper Boutens

Founder & CEO

Casper Boutens is a data-driven automotive marketing professional with a background in engineering and dealership operations. Originally from the Netherlands, he began his U.S. career in 2018 at a Hyundai dealership in New York, where he transitioned from IT management to overseeing digital marketing and website performance.

Over the years, Casper has developed a deep understanding of the dealership-vendor ecosystem and the operational challenges that affect marketing ROI. After serving as a Marketing Manager, he joined an automotive marketing startup in Denver, contributing to the development of systems that improve lead follow-up, data accuracy, and overall campaign performance.

Through The Automotive Playbook, he now partners exclusively with Hyundai dealerships to implement high-ROI marketing systems that eliminate waste, strengthen lead processes, and drive measurable results.

Our mission

Turning content chaos into consistent growth

We don’t just run ads—we build attention engines.

At The Automotive Playbook, we produce a large volume of high-quality creative that grabs attention, sparks curiosity, and inspires people to shop Hyundai. Our ads stop the scroll. Our videos make people feel. Our content turns casual browsers into real buyers.

But paid ads are just the start.

We post organically across every major social platform, creating consistent brand presence in your local market. Then we work with your sales team to collect delivery photos and customer moments that build real social proof the number one trust trigger that moves people to reach out.

All of this fuels a social media flywheel:

Content → Attention → Leads → Sales → More Content → More Sales

We build you a system that compounds.

No guessing. No random promos. Just a dealership that wins online and turns attention into appointments, shows, and sold units—week after week.

More attention. More leads. More sales. Real growth.

The Automotive Playbook

Our mission

Turning content chaos into consistent growth

We don’t just run ads—we build attention engines.

At The Automotive Playbook, we produce a large volume of high-quality creative that grabs attention, sparks curiosity, and inspires people to shop Hyundai. Our ads stop the scroll. Our videos make people feel. Our content turns casual browsers into real buyers.

But paid ads are just the start.

We post organically across every major social platform, creating consistent brand presence in your local market. Then we work with your sales team to collect delivery photos and customer moments that build real social proof the number one trust trigger that moves people to reach out.

All of this fuels a social media flywheel:

Content → Attention → Leads → Sales → More Content → More Sales

We build you a system that compounds.

No guessing. No random promos. Just a dealership that wins online and turns attention into appointments, shows, and sold units—week after week.

More attention. More leads. More sales. Real growth.

The Automotive Playbook

Our mission

Turning content chaos into consistent growth

We don’t just run ads—we build attention engines.

At The Automotive Playbook, we produce a large volume of high-quality creative that grabs attention, sparks curiosity, and inspires people to shop Hyundai. Our ads stop the scroll. Our videos make people feel. Our content turns casual browsers into real buyers.

But paid ads are just the start.

We post organically across every major social platform, creating consistent brand presence in your local market. Then we work with your sales team to collect delivery photos and customer moments that build real social proof the number one trust trigger that moves people to reach out.

All of this fuels a social media flywheel:

Content → Attention → Leads → Sales → More Content → More Sales

We build you a system that compounds.

No guessing. No random promos. Just a dealership that wins online and turns attention into appointments, shows, and sold units—week after week.

More attention. More leads. More sales. Real growth.

The Automotive Playbook

They took social media off our plate completely and our audience has never been more engaged.

Stephen • Dealer Principal

They took social media off our plate completely and our audience has never been more engaged.

Stephen • Dealer Principal

They took social media off our plate completely and our audience has never been more engaged.

Stephen • Dealer Principal

Get started

Your viral journey starts right here.

Book a free 30 min strategy call and we'll show you how to turn followers into customers.

Get started

Your viral journey starts right here.

Book a free 30 min strategy call and we'll show you how to turn followers into customers.

Get started

Your viral journey starts right here.

Book a free 30 min strategy call and we'll show you how to turn followers into customers.